Author Topic: Jollibee  (Read 58782 times)

omg

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Jollibee
« on: January 14, 2009, 01:27:19 PM »
HISTORY

Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor from Bankerohan, Davao City [5] to Cubao in 1975 with Jolibee as the original name. Sometime in 1978, Caktiong and his brothers and sisters, being partners, engaged the services of a management consultant in the person of Manuel C. Lumba.



Consultant Lumba shifted the business focus from ice cream to hamburgers,[5] after his studies showed that a much larger market was waiting to be exploited. Lumba became Caktiong's first business and management mentor. Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee, but changed the "y" to an "i". The Jollibee mascot was conceptualized by Lumba inspired by local and foreign children's books.





Lumba next created the product name "Yumburger" as well as the name "Chickenjoy". He had the company incorporated in order to benefit from incorporation and leased a house on Main St. in Cubao, Quezon City as the first headquarters. Lumba also formulated a long-term marketing strategy, listing up a number of consumer promotions and traffic building schemes. Caktiong stressed that developing internal strengths was critical.





The stores were re-designed, the service transformed into a full self-service, fast-food operation with drive thrus. Not long after, Caktiong and Lumba went on an observation tour in the United States, attended food service and equipment conventions. Caktiong placed Lumba in charge of franchise development.





EXPANSION & ACQUISITIONS

The company acquired 80 percent of Greenwich Pizza in 1994, enabling it to penetrate the pizza-pasta segment. From a 50-branch operation, Greenwich has established a strong presence in the food service industry. In early 2006, Jollibee Foods Corp. bought out the remaining shares of its partners in Greenwich Pizza Corp., equivalent to a 20% stake, for P384 million in cash.[6] In 2000, the company acquired Chowking, allowing Jollibee to be part of the Oriental quick service restaurant segment.[7][8] And in 2007, Jollibee acquired the Chinese fast-food chain Hongzhuangyuan. [9]



It was, however, only on August 26, 2008, that Jollibee formally signed the P 2.5 billion ($ 55.5 million) deal with Beijing-based Hong Zhuang Yuan through its wholly owned subsidiary Jollibee Worldwide Pte. Ltd. The sale, however, is subject to the October approval of China’s Ministry of Commerce. Aside from Hong Zhuang Yuan, Jollibee purchased 70% of Taipei restaurant Lao Dong in June and Chun Shui Tang tea house in 2006.





In 2004, Jollibee acquired Chinese fast food chain Yonghe King for $ 22.5 million. Jollibee also entered into a joint- venture contract with US-based Chow Fun Holdings LLC, the developer and owner of Jinja Bar Bistro in New Mexico, USA., in which Jollibee will have a 12% stake in the US-based Asian restaurant for $ 950,000



Jollibee Foods Corporation (PSE: JFC) widely known as Jollibee is a fast-food restaurant chain based in the Philippines. It is an American-style fast-food restaurant with Filipino-influenced dishes specializing in burgers, spaghetti, chicken and some local Filipino dishes. Currently the biggest fast-food chain in the country, it also has locations in the United States, Saudi Arabia, Hong Kong, Vietnam, Malaysia, Indonesia, Dubai and Brunei. Jollibee is also the name of their mascot, a large bee in a blazer, shirt and chef's hat.



As of December 2007, Jollibee has become one of the biggest fast-food chains in the world with 1,655 stores worldwide (although its own web site [1], claims only 600) and total sales of more than US$1 billion. [2] As of March, 2008, JFC has 1,466 stores in the Philippines namely, Jollibee (627), Chowking (377), Greenwich Pizza (236), Red Ribbon Bakeshop (194), Délifrance (28) and Manong Pepe's (4). According to its own web site, it has 23 stores overseas. [3] As of end-September, 2008, JFC has 1,490 local and 228 foreign stores in its portfolio.[4]



« Last Edit: August 02, 2011, 05:10:09 PM by thatsmyboy1992 »
I think our life is a journey, and we make mistakes, and it's how we learn from those mistakes and rebound from those mistakes that sets us on the path that we're meant to be on.

rogergatal

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Re: Jollibee
« Reply #1 on: January 14, 2009, 04:59:58 PM »

jojollibee kami, jojoin kayo? gusto ko yung chicken joy sa jollibee! ;D

« Last Edit: May 06, 2011, 03:06:44 AM by thatsmyboy1992 »
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willyramasola

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Re: Jollibee
« Reply #2 on: January 14, 2009, 11:22:33 PM »
very informative thread. thanks.







« Last Edit: June 11, 2009, 03:17:12 PM by mikey »

omg

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Re: Jollibee
« Reply #3 on: January 14, 2009, 11:25:22 PM »
nice one MsC and Winnie



« Last Edit: July 20, 2009, 03:17:33 PM by MG »
I think our life is a journey, and we make mistakes, and it's how we learn from those mistakes and rebound from those mistakes that sets us on the path that we're meant to be on.

willyramasola

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Re: Jollibee
« Reply #4 on: January 14, 2009, 11:26:30 PM »
nice..and you've gone a long way since then, mikey..congrats!





« Last Edit: May 06, 2011, 03:10:00 AM by thatsmyboy1992 »

omg

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Re: Jollibee
« Reply #5 on: January 14, 2009, 11:33:19 PM »
nice..and you've gone a long way since then, mikey..congrats!

thanks willy, here is your order, your change, have fun eating with your family, please come back again.







« Last Edit: July 24, 2009, 01:23:12 AM by MG »
I think our life is a journey, and we make mistakes, and it's how we learn from those mistakes and rebound from those mistakes that sets us on the path that we're meant to be on.

willyramasola

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Re: Jollibee
« Reply #6 on: January 15, 2009, 01:18:52 AM »
hehehe...thanks!

faye

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Re: Jollibee
« Reply #7 on: January 15, 2009, 03:58:47 AM »


i love  jollibee!
the best way to pay for a lovely moment is to enjoy it ever!

omg

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Re: Jollibee
« Reply #8 on: January 19, 2009, 04:00:53 PM »
Speaking of Jollibee, we went there last weekend with Hector, Nick and myself to eat with Tzarina, memories!



« Last Edit: July 20, 2009, 03:18:21 PM by MG »
I think our life is a journey, and we make mistakes, and it's how we learn from those mistakes and rebound from those mistakes that sets us on the path that we're meant to be on.

sutukil

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Re: Jollibee
« Reply #9 on: January 19, 2009, 04:43:10 PM »
ganda naman ng kasama nyo,sino sya?

« Last Edit: August 17, 2009, 09:17:57 PM by MG »
kanindot sa among dapit sa sugbu

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Re: Jollibee
« Reply #9 on: January 19, 2009, 04:43:10 PM »